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Content

Content writer

Writes articles, scripts and posts.

How people get in

Agencies, media, edtech and SaaS companies.

First proof to build

Publish 5 pieces in 3 different formats.

National Classification of Occupations 2015, division 2: Professionals.

Learn what you’re missing

Free options first. Finishing a course keeps a skill self-reported; deliver a gig to prove it.

Writing

Search Coursera: content writing courses

Coursera

Free to auditBrowse

Browse catalogue · beginner · Varies

Many free to audit; certificates are paid. Check current details on the provider’s site.

Market research

Search Coursera: market research courses

Coursera

Free to auditBrowse

Browse catalogue · beginner · Varies

Many free to audit; certificates are paid. Check current details on the provider’s site.

SEO basics

Google Digital Marketing & E-commerce Certificate

Google

Paid

Certification · beginner · About 6 months at a few hours a week · certificate available

Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.

Semrush Academy: SEO

Semrush Academy

FreeBrowse

Browse catalogue · beginner · Short courses

Free, with free certificates. Check current details on the provider’s site.

Storytelling

Search Coursera: storytelling courses

Coursera

Free to auditBrowse

Browse catalogue · beginner · Varies

Many free to audit; certificates are paid. Check current details on the provider’s site.

Using AI tools well

Elements of AI

University of Helsinki

Free

Self-paced · beginner · About 30 hours · certificate available

Free, with free certificate. Check current details on the provider’s site.

AI For Everyone (DeepLearning.AI)

Coursera

Free to audit

Self-paced · beginner · About 6 hours · certificate available

Free to audit; certificate is paid. Check current details on the provider’s site.