Google Digital Marketing & E-commerce Certificate
Paid
Certification · beginner · About 6 months at a few hours a week · certificate available
Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.
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Google
Google
Marketing
SEO content associate
Writes content that ranks and converts.
How people get in
Content agencies, SaaS and edtech companies.
First proof to build
Publish 3 articles targeting chosen keywords and track their ranking.
National Classification of Occupations 2015, division 3: Technicians and associate professionals.
Learn what you’re missing
Free options first. Finishing a course keeps a skill self-reported; deliver a gig to prove it.
SEO basics
Semrush Academy: SEO
Semrush Academy
FreeBrowse
Browse catalogue · beginner · Short courses
Free, with free certificates. Check current details on the provider’s site.
Writing
Search Coursera: content writing courses
Coursera
Free to auditBrowse
Browse catalogue · beginner · Varies
Many free to audit; certificates are paid. Check current details on the provider’s site.
Market research
Search Coursera: market research courses
Coursera
Free to auditBrowse
Browse catalogue · beginner · Varies
Many free to audit; certificates are paid. Check current details on the provider’s site.
Web / social analytics
Google Digital Marketing & E-commerce Certificate
Paid
Certification · beginner · About 6 months at a few hours a week · certificate available
Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.
Google Skillshop: Google Ads and Analytics
FreeBrowse
Browse catalogue · beginner · A few hours per module
Free, with free certifications. Check current details on the provider’s site.
HTML / website basics
CS50: Introduction to Computer Science
Harvard University
Free
Self-paced · beginner · About 10–12 weeks · certificate available
Free, including a free CS50 certificate; verified certificate via edX is paid. Check current details on the provider’s site.
CS50's Web Programming with Python and JavaScript
Harvard University
Free
Self-paced · intermediate · About 12 weeks · certificate available
Free. Check current details on the provider’s site.