Meta Blueprint: Facebook and Instagram marketing
Meta
FreeBrowse
Browse catalogue · beginner · Short modules
Free; professional certifications are paid. Check current details on the provider’s site.
← All careersGoogle
Google
Marketing
Influencer marketing executive
Finds creators and runs brand collaborations.
How people get in
Agencies and D2C brands.
First proof to build
Run one micro-influencer collaboration and measure the result.
National Classification of Occupations 2015, division 3: Technicians and associate professionals.
Learn what you’re missing
Free options first. Finishing a course keeps a skill self-reported; deliver a gig to prove it.
Instagram / social content
Negotiation
Introduction to Negotiation (Yale)
Coursera
Free to audit
Self-paced · beginner · About 4 weeks · certificate available
Free to audit; certificate is paid. Check current details on the provider’s site.
Community management
Search Udemy: community management courses
Udemy
PaidBrowse
Browse catalogue · beginner · Varies
Paid, often discounted. Check current details on the provider’s site.
Web / social analytics
Google Digital Marketing & E-commerce Certificate
Paid
Certification · beginner · About 6 months at a few hours a week · certificate available
Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.
Google Skillshop: Google Ads and Analytics
FreeBrowse
Browse catalogue · beginner · A few hours per module
Free, with free certifications. Check current details on the provider’s site.