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Marketing

Social media executive

Plans and posts content, tracks what works.

How people get in

Agencies, D2C brands and startups hire freshers with a portfolio.

First proof to build

Run one month of posts for a small business and report reach and saves.

National Classification of Occupations 2015, division 3: Technicians and associate professionals.

Learn what you’re missing

Free options first. Finishing a course keeps a skill self-reported; deliver a gig to prove it.

Instagram / social content

Reach more people on Instagram

Meta

Free

Self-paced · beginner · About 25 minutes · certificate available

Free course with a completion credential. Check current details on the provider’s site.

Social Media Marketing Certification

HubSpot Academy

Free

Self-paced · beginner · certificate available

Free HubSpot Academy certification. Check current details on the provider’s site.

Canva / graphic design

Graphic design essentials

Canva Design School

Free

Self-paced · beginner · About 53 minutes · certificate available

Free, self-paced; shareable certificate. Check current details on the provider’s site.

Teacher essentials

Canva Design School

Free

Self-paced · beginner · About 1 hour · certificate available

Free, self-paced; shareable certificate. Check current details on the provider’s site.

Copywriting

Content Marketing Certification

HubSpot Academy

Free

Self-paced · beginner · certificate available

Free HubSpot Academy certification. Check current details on the provider’s site.

HubSpot Academy: inbound marketing, email and sales

HubSpot Academy

FreeBrowse

Browse catalogue · beginner · A few hours per course

Free, with free certificates. Check current details on the provider’s site.

Web / social analytics

Google Analytics Certification

Google

Free

Certification · intermediate · certificate available

Free on Skillshop; free certification after passing the exam. Check current details on the provider’s site.

Digital Marketing Basics (free course)

Simplilearn SkillUp

Free

Self-paced · beginner · About 5 hours · certificate available

Free, with a free completion certificate; 90 days access. Check current details on the provider’s site.

Storytelling

Content Marketing Certification

HubSpot Academy

Free

Self-paced · beginner · certificate available

Free HubSpot Academy certification. Check current details on the provider’s site.

Search Coursera: storytelling courses

Coursera

Free to auditBrowse

Browse catalogue · beginner · Varies

Many free to audit; certificates are paid. Check current details on the provider’s site.

Video editing

DaVinci Resolve training

Blackmagic Design

FreeBrowse

Browse catalogue · beginner · Varies

Free training books and videos. Check current details on the provider’s site.

Search Udemy: video editing courses

Udemy

PaidBrowse

Browse catalogue · beginner · Varies

Paid, often discounted. Check current details on the provider’s site.