Google Digital Marketing & E-commerce Certificate
Paid
Certification · beginner · About 6 months at a few hours a week · certificate available
Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.
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Google
Google
Marketing
CRM and email marketing executive
Keeps customers engaged by email and WhatsApp.
How people get in
D2C, fintech and edtech companies.
First proof to build
Design and send a 3-email campaign and report open rates.
National Classification of Occupations 2015, division 3: Technicians and associate professionals.
Learn what you’re missing
Free options first. Finishing a course keeps a skill self-reported; deliver a gig to prove it.
Email / WhatsApp campaigns
HubSpot Academy: inbound marketing, email and sales
HubSpot Academy
FreeBrowse
Browse catalogue · beginner · A few hours per course
Free, with free certificates. Check current details on the provider’s site.
CRM tools (HubSpot, Zoho, Salesforce)
HubSpot Academy: inbound marketing, email and sales
HubSpot Academy
FreeBrowse
Browse catalogue · beginner · A few hours per course
Free, with free certificates. Check current details on the provider’s site.
Salesforce Trailhead
Salesforce Trailhead
FreeBrowse
Browse catalogue · beginner · Short modules
Free; certifications are paid. Check current details on the provider’s site.
Copywriting
HubSpot Academy: inbound marketing, email and sales
HubSpot Academy
FreeBrowse
Browse catalogue · beginner · A few hours per course
Free, with free certificates. Check current details on the provider’s site.
Search Coursera: content writing courses
Coursera
Free to auditBrowse
Browse catalogue · beginner · Varies
Many free to audit; certificates are paid. Check current details on the provider’s site.
Web / social analytics
Google Digital Marketing & E-commerce Certificate
Paid
Certification · beginner · About 6 months at a few hours a week · certificate available
Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.
Google Skillshop: Google Ads and Analytics
FreeBrowse
Browse catalogue · beginner · A few hours per module
Free, with free certifications. Check current details on the provider’s site.