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Marketing

E-commerce executive

Runs product listings and sales on marketplaces.

How people get in

D2C brands and marketplace sellers.

First proof to build

List 10 products for a seller and improve their conversion.

National Classification of Occupations 2015, division 3: Technicians and associate professionals.

Learn what you’re missing

Free options first. Finishing a course keeps a skill self-reported; deliver a gig to prove it.

Excel / Google Sheets

Excel Skills for Business (Macquarie University)

Coursera

Free to audit

Self-paced · beginner · About 6 months part-time · certificate available

Free to audit; certificate is paid. Check current details on the provider’s site.

Google Data Analytics Professional Certificate

Google

Paid

Certification · beginner · About 6 months at a few hours a week · certificate available

Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.

Copywriting

HubSpot Academy: inbound marketing, email and sales

HubSpot Academy

FreeBrowse

Browse catalogue · beginner · A few hours per course

Free, with free certificates. Check current details on the provider’s site.

Search Coursera: content writing courses

Coursera

Free to auditBrowse

Browse catalogue · beginner · Varies

Many free to audit; certificates are paid. Check current details on the provider’s site.

Web / social analytics

Google Digital Marketing & E-commerce Certificate

Google

Paid

Certification · beginner · About 6 months at a few hours a week · certificate available

Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.

Google Skillshop: Google Ads and Analytics

Google

FreeBrowse

Browse catalogue · beginner · A few hours per module

Free, with free certifications. Check current details on the provider’s site.

Running online ads

Google Digital Marketing & E-commerce Certificate

Google

Paid

Certification · beginner · About 6 months at a few hours a week · certificate available

Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.

Google Skillshop: Google Ads and Analytics

Google

FreeBrowse

Browse catalogue · beginner · A few hours per module

Free, with free certifications. Check current details on the provider’s site.

Inventory and operations

MITx MicroMasters in Supply Chain Management

edX

Free to audit

Self-paced · intermediate · About 1 year part-time · certificate available

Free to audit; verified certificates are paid. Check current details on the provider’s site.