Google Digital Marketing & E-commerce Certificate
Paid
Certification · beginner · About 6 months at a few hours a week · certificate available
Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.
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Marketing
Performance marketing associate
Runs paid ads and reports results.
How people get in
Agencies and e-commerce brands; Google and Meta certifications help.
First proof to build
Run a small ad test (even ₹500) and write up cost per result.
National Classification of Occupations 2015, division 3: Technicians and associate professionals.
Learn what you’re missing
Free options first. Finishing a course keeps a skill self-reported; deliver a gig to prove it.
Running online ads
Google Skillshop: Google Ads and Analytics
FreeBrowse
Browse catalogue · beginner · A few hours per module
Free, with free certifications. Check current details on the provider’s site.
Web / social analytics
Google Digital Marketing & E-commerce Certificate
Paid
Certification · beginner · About 6 months at a few hours a week · certificate available
Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.
Google Skillshop: Google Ads and Analytics
FreeBrowse
Browse catalogue · beginner · A few hours per module
Free, with free certifications. Check current details on the provider’s site.
Excel / Google Sheets
Excel Skills for Business (Macquarie University)
Coursera
Free to audit
Self-paced · beginner · About 6 months part-time · certificate available
Free to audit; certificate is paid. Check current details on the provider’s site.
Google Data Analytics Professional Certificate
Paid
Certification · beginner · About 6 months at a few hours a week · certificate available
Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.
Copywriting
HubSpot Academy: inbound marketing, email and sales
HubSpot Academy
FreeBrowse
Browse catalogue · beginner · A few hours per course
Free, with free certificates. Check current details on the provider’s site.
Search Coursera: content writing courses
Coursera
Free to auditBrowse
Browse catalogue · beginner · Varies
Many free to audit; certificates are paid. Check current details on the provider’s site.
Charts and dashboards
Kaggle Learn: Data Visualization
Kaggle Learn
Free
Self-paced · beginner · About 4 hours · certificate available
Free. Check current details on the provider’s site.
Google Data Analytics Professional Certificate
Paid
Certification · beginner · About 6 months at a few hours a week · certificate available
Paid subscription (financial aid available on Coursera). Check current details on the provider’s site.